The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Product Strategy that Aligns Teams and Accelerates Growth
Too many companies confuse product marketing with product management—costing them alignment, customers, and revenue. Learn how to unify your strategy and drive results.
In this final episode of the Marketing Phoenix Podcast's six-month Growth Marketing Series, Melissa Rogozinski sits down with B2B product strategy consultant, Tina John, to unpack the critical differences and collaboration points between product management and product marketing.
Whether you're launching, scaling, or preparing to exit, Rogo and Tina break down the essential frameworks and practical steps to align your go-to-market strategy, support sales, and accelerate sustainable growth.
What You’ll Learn:
- The difference between product management and product marketing—and where they overlap
- Why product strategy is central to successful go-to-market planning
- How to prioritize growth strategies at each business stage: startup, scale-up, or exit
- What makes sales enablement essential for increasing valuation
- The role of competitive and market research in building a strong growth marketing foundation
- How aligning product and marketing teams drives faster execution and better KPIs
Chapters:
- 00:46 – Introducing the 6 Pillars of Growth Marketing
- 01:25 – Exploring Tina John’s Product Strategy Background
- 02:27 – Comparing Product Management and Marketing
- 03:45 – Identifying Overlap Between PM and PMM
- 04:24 – Defining Buyers Versus Customers
- 04:58 – Developing a Strong Product Strategy
- 06:51 – Aligning Product Management and Marketing
- 07:43 – Recognizing the Need for Product Strategy
- 09:21 – Using Messaging in Product Marketing
- 12:40 – Tying Business Goals to Product Messaging
- 13:54 – Supporting Sales Through Product Strategy
- 15:26 – Using VOC to Shape Product Strategy
- 17:24 – Evolving Product Strategy: A Real Example
- 20:17 – Outlining the 3 Pillars of Strategy
- 21:38 – Enabling Sales with Strategic Tools
- 22:10 – Building Vision and a Roadmap
- 27:03 – Conducting Competitive and Market Research
- 28:47 – Knowing Where to Start with Strategy
- 33:46 – Recapping Strategy, Management, and Marketing
- 34:39 – Aligning PM and PMM for Business Growth
- 35:46 – Driving Close Rates Through Product Strategy
Episode Resources:
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