The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
Episodes
31 episodes
Email Campaigns: The Center of Gravity for Growth Marketing
Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone. If you’re serious about growth, you need a strategic outbound engine—and that’s where ema...
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Season 2
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Episode 24
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5:57
What is Demand Generation?
Why aren’t your leads converting? The answer might lie in how you’re generating demand.Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups.If you’re...
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Season 2
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Episode 23
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3:47
Why Your Leads Aren’t Converting (and What to Do About It)
You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle th...
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Season 2
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Episode 22
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35:19
From MQL to SQL: Smarter Lead Gen for Legal Tech Startups
Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals t...
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Season 2
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Episode 21
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3:42
From Clicks to Clients: Smart Lead Generation for B2B Tech
In this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melis...
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Season 2
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Episode 20
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5:09
Mastering Lead Generation for B2B Tech
In this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discuss...
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Season 2
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Episode 19
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4:34
Branding in the Age of AI
In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortua...
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Season 2
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Episode 18
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52:27
How to Successfully Refresh Your Brand and Drive Growth
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence,...
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Season 2
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Episode 17
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6:59
Boosting B2B Sales with Brand Integration
Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, c...
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4:59
How to Create Brand Awareness in 2025
Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down ...
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Season 2
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Episode 15
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4:03
How Brand Awareness Drives B2B Growth
Brand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand aw...
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Season 2
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Episode 14
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4:22
How Thought Leadership Generates Sales
Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of
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Season 2
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Episode 13
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54:11
How to Use LinkedIn for B2B Client Growth
LinkedIn is your greatest tool for attracting high-quality leads and gaining new clients!In today’s episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski talks about a key B2B growth strategy: Leveragi...
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Season 2
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Episode 12
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3:57
How to Write for Your Target Client (Thought Leadership 101)
Are your blog posts and email campaigns falling flat? It might be because you’re not writing for the right audience.In this episode of the Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski talks about email marketing. ...
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Season 2
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Episode 11
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4:32
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The Persona Playbook: How to Create Content That Converts
If your content strategy isn’t built around client personas, you're missing a critical opportunity to drive real results.In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski explains how to use client personas...
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Season 2
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Episode 10
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6:43
How Real Client Personas Drive Successful Growth Strategies
You’ve probably been told to build an Ideal Client Persona—but what if that’s not enough? In this episode, we will discuss a common mistake B2B tech companies make in their growth strategies.If you work in l...
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Season 2
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Episode 9
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4:33
RevOps, CRMs & Lead Qualification
RevOps = Predictable Revenue & Scalable SuccessCompanies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate!In this episode of Th...
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Season 2
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Episode 8
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45:29
How Lead Mapping Transformed 167K Leads into Revenue Growth
Are you generating leads but still struggling to close deals? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares a true story. She talks about how one B2B SaaS company improved its messy lead gene...
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Season 2
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Episode 7
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5:00
How Marketing Ops Got a B2B Tech Startup Acquired
Struggling to bring your B2B tech vision to life? Marketing Operations might be the missing piece. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski shares a case study.This case study is fr...
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Season 2
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Episode 6
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4:40
Integrate to Accelerate: Website Ops for Acquisition Growth
Is your growth strategy being held back by poor website integration? In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explores the important role of website integrations. Many people often overloo...
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Season 2
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Episode 5
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4:31
Why Lead Tracking Drives Revenue: KPIs That Actually Matter
Do your marketing and sales teams speak the same data language? If not, you’re missing opportunities and leaving revenue on the table.In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogoz...
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Season 2
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Episode 4
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6:03
Why Investors Should Value Revenue Operations
Startups may have visionary founders and brilliant ideas—but without solid marketing ops, they’ll never scale. In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski talks about private equity and venture c...
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Season 2
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Episode 3
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5:48
Why You Can’t Ignore Marketing Operations Any Longer
If your calls-to-action aren’t converting, your email campaigns fall flat, and your CRM feels more like a black hole than a goldmine, there’s a bigger issue at play. The real problem? A lack of cohesive marketing operations.<...
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Season 2
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Episode 2
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4:51
Reigniting the Phoenix: GTM And Growth Strategies
What sparked The Marketing Phoenix Podcast? In this first episode for 2025, host Melissa “Rogo” Rogozinski shares her journey.She has 31 years in law, 20 years in B2B tech sales and marketing, and 13 years a...
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Season 2
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Episode 1
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5:12
How to Use AI in Legal Marketing and Sales
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal market...
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Season 1
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Episode 7
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45:24
