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The Marketing Phoenix Podcast
Are you a Legal Tech Startup, Scale-Up, Investor, or Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
#Startups #Strategy #Entrepreneurship #ExitPlanning #Investor #VC #PE #LegalTech
Ready to discuss your Marketing That Leads to Sales strategy?
👉 DM me on LinkedIn
📧 rogo@rpcgrowthstrategies.com
📞 (205) 873-1234
📅 https://lnkd.in/espG_rD2
The Marketing Phoenix Podcast
Prepping Smarter & Closing Faster (in Legal Tech Sales)
Many legal tech and B2B companies struggle to move prospects through the sales cycle. When sales reps walk into sales calls without preparation or rely only on marketing to deliver leads they miss opportunities for closed deals and stronger customer relationships.
Episode Overview:
In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski welcomes Chris Cangero, founder and CEO of DocStyle. Chris shares his entrepreneurial journey and explains why so many legal tech startups and law firm vendors face challenges with client acquisition and customer base growth.
The conversation highlights how sales reps can improve discovery call, refine sales conversations, and use consultative selling to build trust with decision makers. They also discuss how aligning sales strategy with targeted marketing, buyer personas, and case studies helps create a more customer-centric approach that drives higher conversion rates.
What You’ll Learn:
- Why legal tech sales cycles are longer—and how to adapt your sales strategy
- The dangers of winging a sales pitch vs. preparing for discovery call
- How discovery calls fuel solution selling success
- Why sales and marketing must align for client acquisition
- Tips for using marketing collateral to reinforce selling strategies
Connect with Chris Cangero on LinkedIn.
Connect with The Marketing Phoenix Podcast
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